Analytics tools allow you to track what keywords are sending you traffic, what keywords are profitable, and what keywords lose money. As soon as you start tracking results your campaigns get more efficient because you start focusing on the results.
Tracking where you already rank does not alert you to potential areas of opportunity that you have not yet focused on, but if you track conversions you know what those keywords are worth, and it is easier to rank for keywords related to words you already rank well for than it is to rank for a whole new basket of keywords.
Web Analytics - Google News
European VC firm Prime Technology Ventures sells Nedstat stake to comScore - AltAssets
European VC firm Prime Technology Ventures sells Nedstat stake to comScoreAltAssetsEuropean venture capital firm Prime Technology Ventures has sold its stake in web analytics and video measurement tool developer Nedstat to internet ...ComScore Buying Nedstat For $36.7 Million To Enhance Web AnalyticspaidContent.orgcomScore acquires Dutch Web analytics company Nedstat for $36.7 millionTechCrunchWeb Ratings Firm comScore Acquires Nedstat for $36.7 MillionDigital Media WireIT News Online -BtoB Magazine -Telecompaper (subscription)all 50 news articles »
Chartbeat Raises $3 Million for Real-Time Web Analytics - Digital Media Wire
Mashable (blog)Chartbeat Raises $3 Million for Real-Time Web AnalyticsDigital Media WireNew York - Chartbeat, a provider of real-time Web analytics tools for website publishers, has raised $3 million in its first round of venture capital ...Chartbeat gets $3M from Index VenturesVatorNewsReal-Time Analytics Provider Chartbeat Raises $3M from All-Star InvestorsYahoo! Techall 11 news articles »
Benefit of web analytics relative to quality of questions asked 02/09/2010 ... - Push Group
Benefit of web analytics relative to quality of questions asked 02/09/2010 ...Push GroupThe usefulness of web analytics can be enhanced by the user asking the most appropriate and effective questions of their site. ...
The importance of knowing how to use web analytics tools - Econsultancy (blog)
The importance of knowing how to use web analytics toolsEconsultancy (blog)Web analytics is still a missing art in many businesses, not just retail. Analytics is the last station on the investment train ride and is often ...
Apple iOS increases share of Internet traffic - Poynter.org
Sydney Morning HeraldApple iOS increases share of Internet trafficPoynter.orgApple's mobile iOS is now the third most popular operating system in terms of Internet traffic, according to Web analytics firm Net Applications. ...iPhone beats Android in web presence with six times more trafficTop10.comApple iOS Surpasses Linux In Operating System MarketITProPortalApple's Iphone OS reportedly overtakes LinuxInquirerMacDailyNews (blog)all 260 news articles »
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