Analytics tools allow you to track what keywords are sending you traffic, what keywords are profitable, and what keywords lose money. As soon as you start tracking results your campaigns get more efficient because you start focusing on the results.
Tracking where you already rank does not alert you to potential areas of opportunity that you have not yet focused on, but if you track conversions you know what those keywords are worth, and it is easier to rank for keywords related to words you already rank well for than it is to rank for a whole new basket of keywords.
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Akvelon's New Web Analytics Solution Boosts Large Electronics Retailer's ROI - PR Newswire (press release)
Akvelon's New Web Analytics Solution Boosts Large Electronics Retailer's ROIPR Newswire (press release)Today, Akvelon (http://www.akvelon.com) unveiled its new Web Analytics Solution based on its work with that client. Akvelon, a leading technology consulting ...and more »
Telligent Analytics 3.5: New Support Analytics, Updated User Analytics - CMSWire
Telligent Analytics 3.5: New Support Analytics, Updated User AnalyticsCMSWireAs part of their analytics offering, Telligent also offers Web Analytics, metrics that provide basic traffic patterns and usage. Telligent uses these web ...
Online Cosmetics Company Doubles Email Marketing Revenue with Lyris - MarketWatch (press release)
Online Cosmetics Company Doubles Email Marketing Revenue with LyrisMarketWatch (press release)"This validates the ROI of integrating email marketing with key technologies, like Web analytics, and proves that understanding user preferences and ...and more »
Web Analytics Association hires Levin as executive director - BtoB Magazine
Web Analytics Association hires Levin as executive directorBtoB MagazineThe Web Analytics Association has hired Mike Levin as its first full-time executive director. Previously the association's business operations were overseen ...New executive director joins Web Analytics AssociationResearch Magazineall 3 news articles »
Webtrends Adds Flash Tracking to Its Facebook Analytics Capabilities - Earthtimes (press release)
Webtrends Adds Flash Tracking to Its Facebook Analytics CapabilitiesEarthtimes (press release)Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and ...and more »
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