Though Google rules the industry of search engines on a worldwide scale, they don't seem to make it in China. The chinese market leader, Baidu, holds a market share of around 60 %, giving Baidu a place among the world's top 5 most frequently used search engines. China is the world's most rapidly growing economy, and yet, only 10% of the population have got internet access. This is expected to grow fast in the years to come. Due to the matters mentioned above, Chinese search engines are interesting channels for international companies. This site discusses matters of Baidu SEO such as the differences between Baidu's algorithms and Google's, language-issues, encoding, etc..

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