Develop a well rounded link building strategy by checking out our link building diagram. This chart makes link building easy to understand, breaking down link building into 5 main categories. This PDF document is available to download for free at the ProspectMX website.

A/B testing is a method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails and landing pages. This method is different than multivariate testing which applies statistical modeling which allows a tester to try multiple variables within the samples distributed.